The gcc is a sophisticated initiative that pairs glamour with ethics serving to raise the profile of a brand on red carpets around the world putting sustainability in the spotlight underpinned by digital.
Green carpet challenge gcc.
The green carpet challenge gcc enters its eighth year bringing dynamic change in the fashion industry to life by showcasing the best looks at the cannes film festival.
The green carpet challenge gcc started in 2012 by livia firth reinvents this concept by bringing on board the biggest names in fashion.
It was launched in collaboration with gucci to expose a new level of ambition within sustainability with the world s first zero deforestation certified bags from amazon.
See all of livia firth s green carpet challenge looks from 2010 to today.
As ever we d love to hear your stories too especially if you have any favourite gcc moments.
For the fourth year the green carpet challenge gcc brings the hottest sustainability event to london fashion week.
The first golden globes where i walked the green carpet.
The gcc united with bafta and the british fashion council to bring a night to remember hosted by colin firth keira knightley anna wintour natalie massenet livia firth amanda berry william vintage and the metropolitan museum of new york fashion institute.
Model and philanthropist petra nemcova took on the green carpet challenge for the entire festival.
Following the tenth birthday of the gcc earlier this year eco age launch make every step count.
The gcc is a sophisticated initiative that pairs glamour with ethics serving to raise the profile of a brand on red carpets around the world putting sustainability in the spotlight underpinned by digital.
2013 was a big year for the green carpet challenge and alongside the collection eco age introduced the gcc brand mark which encourages best practice.
Discover the best of the green carpet challenge at the met gala.
Here are our ten commandments for true sustainable style both on and off the red carpet.
The milan based footwear and accessories brand has announced a collaboration with green carpet challenge gcc the eco minded fashion initiative founded by livia firth wife of actor colin firth.
The green carpet challenge gcc is our world renowned sustainability initiative that creates a compelling and press worthy narrative to amplify a brand s environmental principles.
Celebrities sociologists and world renowned editors are helping this movement take shape.
Working with eco age chopard and a number of independent designers petra s.
When we began this experiment bringing glamour and ethics to the world s biggest red carpets i had no idea it would go this far.
The green carpet challenge gcc is our world renowned sustainability initiative that creates a compelling and press worthy narrative to amplify a brand s environmental principles.
The real test is to create sustainable luxury and make it a regular feature of the entire retail cycle.
